(electronic style music) – What up Snapchat fam? On this video, I’m gonna give you three tips to engage your audience on Snapchat. Snapchat fam back in the studio and I’m about to go in. Don’t want to miss this. So, I’m gonna create a video now around three keys to crushing it with Snapchat engagements. So I want to fist start off by saying that your 2016 your social media strategy, whether it’s Snapchat or Facebook should not be predicated around follower growth. Now, don’t get me wrong. If you are a brand or a business, followers is important but, you could have 100,000, 1,000, or 100 followers and if no one is watching your content, and no one’s engaging, then your followers don’t matter.
So while apps like Ghostcodes and Snapchat.directory and other discovery tools are great to help you essentially climb and grow followers, you need to first determine what is your purpose and endgame for being on Snapchat? No different than you do on other social networks. I’ll share this with you guys, I personally use Snapchat to be able to pass along knowledge bombs and wisdom on social media marketing with my community. I get 2,000 views per Snap and have a little over 6,000 followers which means about a third of my community on Snapchat actually pays attention. So I personally look at this in two ways. One, it’s great that a third of my community on a social network actually pays attention.
That’s a lot more to be said than Twitter or Facebook or LinkedIn. However, there’s still 2/3 of that community that’s not paying attention. So that’s the 2/3 that I want to focus on, and I want you to focus on. Because again friends, you can have all the followers out there, but if they’re not actually watching your content, you have to ask yourself, what are you doing wrong? So step number one is who’s the community that you’re speaking to? Who is your target audience? One of the biggest mistakes that people and brands make across social media and Snapchat is no different, is you’re just talking to random people. If you’re gonna promote your Snapchat code on Reddit, Ghostcodes, forums out there, be very targeted with who you’re trying to reach. Back in February, I spent $50 and ran an Instagram ad promoting my Snapchat code. I was targeting 25 to 34 year olds who were business professionals. What’s great about Snapchat is that it’s actually helped me broaden my business network on LinkedIn and on Twitter too, and that’s because of the content that I’m creating which takes me to number two.
Let’s face it, the reason why you are personally watching this Snap right now is because the content that I’m putting out there is relevant to you. If I was talking about gardening, and you’re a social media marketing professional or a small business owner or a solopreneur, you probably wouldn’t be watching my Snaps. So number two, create relevant stories and content that adds value to your audience. Snapchat incorporates a set of features that are unique to other social networks, like emojis, filters, use ’em. This content disappears after 24 hours, your objective needs to be how do I keep people coming back every day for more? That’s real talk. Do you feel me? Tell them in stories and keep your audience coming back daily for more. That’s what’s great about Snapchat, not one day is alike on this platform. ‘Cause again, content disappears.
Poof. The metric that matters on this platform at least, it’s not followers, it’s actually views. Are people watching your content? Now followers matter from a distribution standpoint and for reach, but they only matter when people are watching. Leads me to my third point which is direct engagement. I personally classify high-value followers as those that send me direct messages. If you are posting the right content and reaching the right audience it will resonate and people will message you. However, while Snapchat at the core is a storytelling social network and app, it’s also great for messaging and communication. Ignore someone once, and you’ve potentially lost an advocate and a fan, and most importantly a customer for life. Users on Snapchat don’t want to be sold to, they want to be engaged. This is a social network in which engagement is the key. You heard me now. Engagement is the key to success on all social media.
So here’s what’s gonna happen. A large pool of people are gonna follow you, you’re gonna create good stories, and then a smaller pool of people are actually gonna engage with you. Personally take the time to send video Snaps back, send text messages back, do everything that you can to make your followers feel like family. See what I just did there, Snapchat fam? Good luck, guys, love you. Hey friends, thank you so much for watching this video if you liked it be sure to give it a thumbs up, subscribe to my channel and I will see you next time. Peace. (“All I Do is Win” by DJ Khaled).