Hey! Stay right there, this is Alex Mandossian and this is hang out number two! Now we are delving deep into a book. This is a virtual book tour series, we call it a Bookinar series and my guest who I’ll be grilling and will probably be grilling me back is the person’s face that you see on my lower third, it’s Kathi Burns. I am the organization partner in this. Kathi, who I’ll be bringing up right now, she is the organization CPO and we’ll mention what that means.
Today’s topic is very simple it’s about your business contacts. And business contacts to me are appreciating assets but your business contacts are really your network. And if you’ve studied any personal development, if you’ve studied any networking course of any kind, your network is largely determining your net worth. Let me repeat, your network determines your net worth. You show me who you hang out with and I’ll show you your future. You show me the five closest friends and colleagues you have and let me see their net worth and that will determine your net worth. So you either change your network and change your life or you keep your network and you live with your life. If you’re happy where you are and, if you don’t feel stuck then great, there’s no reason to watch this because we are here about improvement. we are here about organizing your life, we’re here about uncluttering the muck in your life.
But if you think there’s a little bit of improvement or a lot, then stay right where you are and invite people to watch this and comment and share. First of all, down below where ever you’re watching, let us know where you’re hanging out from and your name. The easiest way to get organized is know where point A is. And point A is where you are right now…and your name. My name is Alex Mandossian, I am hanging out from San Rafael, California. Kathi, look in the camera please, what is your full name and where are you hanging out from? My name is Kathy Burns, I’m a certified professional organizer and I am in sunny San Diego, California. Okay awesome, and we are talking about organization strategies. You can go back and watch the first one if you would like. There’s information underneath this video to find where that is, I’m not going to take time to do that but organization strategies are different than organization tactics.
This word strategy means that it doesn’t become obsolete. For example a strategy in a spousal relationship is clear communication. When women are asked why did you file for for divorce, once they get divorced they said he didn’t communicate with me enough. Or my partner, it doesn’t matter what kind of marriage it is, my partner did not communicate with me enough. So a good strategy to keep a relationship intact and thriving is clear communication. That’s a strategy and that has worked for five thousand years, ten thousand years even. During the caveman years, if the men or the women were dragging others by the hair, still there were some level of clear communication – a saber tooth tiger is coming! Let’s get inside the cave okay? So bottom line is a strategy, does it become obsolete? A tactic does. Spam was a tactic for probably ten minutes going back to 1999 and is no longer a tactic that works because you delete spam.
In fact great messages have turned into spam because the spam filters have decided hey, let’s protect our people and we’re going to get rid of things that have emails that have ‘money’ in it or ‘financial freedom’ or just common phrases that the spammers use. But you know they get spam filtered. We don’t want that to happen with your organization. And with your life, organization means to get things in order and today we’re going to talk about one thing and that is business card clutter. Business cards are unmet potential. Business cards, when you get a business card at a networking event, when you get a business card at a Chamber of Commerce event, or if you’re speaking at an event for students listening or watching or let’s say you’re exchanging ideas right now and there’s a digital business card being exchanged, or you add a contact to your database, whatever database you use, that is called an appreciating asset.
Because a business card really represents an appreciating asset in your personal life or in your business, like we’re talking about business today. Kathi, let’s start with you why our business cards so important to organize? That’s a very important question. Why would you say in your own words? Well I think it comes back down to communication, Alex. That you know we need all these people and then we’re like, who is that person oh how I follow up with them? Oh, I have a card somewhere, I stuffed it in my wallet or it’s in a pile, which file is it on my desk? You know keeping track of your business card is so critical because you can actually have that open path of communication, and I so agree with you about communication being a strategy as opposed to a tactic. The biggest downfall that I see when I get into a corporate environment or even a small business environment is lack of communication because there’s not clear channels communicated and that’s when things start to fall down.
So having business cards, having them actually in a database so that you can use it, access and get to very quickly, is worth a million dollars. And not only is it worth a lot of money and that word is worth a lot, in just not losing time trying to find trying to find them later. It’s like oh, I met that person and she said she wanted to play with me and oh, what was her name? Oh, she was in the health field, and is just goes on and on and you could spend hours trying to find information from people that you met before. So what we’re going to do today is talk about a lot of tactics and strategies on which you can capture that information on all the business cards that are handed to you and make sure that you know how to find what you want to find when you want to find it quickly, because that’s what it’s all about gang is knowing who your contacts are and finding them in a snap. Okay, awesome. Well I’m going to write three numbers down — 86,400, 168, and 52.
What are those numbers? Those are the most important numbers in your life because more than any amount of money you make more than anyone else in your life, more than anything, although it’s man-made, Albert Einstein said time is what these numbers represent. You have 86,400 seconds in a day, no more no less, you cannot invent another second of time. 168 – those are hours in the week. Now if you sleep six to eight hours a day, you don’t have 168 hours. You can cut that in a third and that’s what you have waking, and of the waking hours how much productivity do you have in that? How much priority have you put into that, how much purpose and passion have you put into that and how much of it are you wasting? If your disorganized, you’re wasting potential and that my friend, is the greatest waste on earth. That’s the greatest sin, number eight if you know about the seven sins.
I mean it doesn’t even hold a candle; envy, sloth or all the rest of them don’t even hold a candle to wasted potential and the reason I say my friend, because I’m talking to one person at a time. There are a lot of people watching, but I’m talking to you. Don’t look behind your back, I’m talking to you, and I’m talking to me and I’m talking with Kathi. And 52 are the number of weeks in the year. So 86,400 seconds a day, 168 hours in a week, 52 weeks a year. What you do with them make all the difference in your life. Albert Einstein had the same amount. He said nothing happens until something moves JK Rowling of the Harry Potter themed books, here’s a JK Rowling wand. Abracadabra thats Aramaic, through my words I create, well I want to create someone who is a lot more organized than you are. Now take a look at the power of organization before JK Rowling this wand which I had purchased for my son in the United Kingdom in London, would have cost maybe a dollar, maybe cost 50 cents to make. But this is a thirty-pound, that’s about a fifty dollar wand. Why? Because Harry Potter’s a brand and my son said I want the Harry Potter wand. So being organized means you make more money and disorganized means wasted potential.
What you want to do is like an atom being split. Now an atom bomb is destructive but look at the amount of energy potential there. When you split an atom what happens is you gain all of its potential. Well why notsplit the atoms in your life and get organized and transform your business card piles into rapid revenue. So why do you end up with these piles a business cards and you have no idea who at least half of them represent, Kathi? That’s your first question, why the heck is this happening all day long? Well you know what, we keep those piles of business cards because we know instinctively that they’re worth a lot of money. The problem is, is that most of us don’t actually know what to do with them once we have them. My favorite…one of my favorite clients, I walked into his office and he was trying so desperately hard to get organized. He had piles of business cards throughout his office and they were all rubber banded into separate piles, and you know they were rubber banded together based on, I can’t remember, I think it was by region because he was doing real estate.
So he had a region for Arizona, a region for New Mexico, but the problem came that when someone called him and did not leave a number to call back, which people do…you know we’ll talk about that hopefully in a different hang out – how to be effective phone conversers – anyhow people had called him and not left a number, he’s scrambling through a pile of business cards to try to find the number to return the person’s call, and you know that’s when it happened on the land line. Now obviously he didn’t have it on his cell phone on call back. You know we’re getting really lackadaisical with our cell phones because we are counting on our cell plan to capture the information of the contact and that does or doesn’t happen half the time. But you know when you were talking earlier Alex, you know about famous people quoting, my most famous man that I follow is Abraham Lincoln, I just love him to death and he said that you know, one hour of preparation saved him eight hours have perspiration.
And so getting organized really isn’t something that most people unless you’re strange like me love and endeavor to do all the time it’s something that pays off in space it pays off 8:1 according to Abe and I totally see that is happening. You know, so as we go through this you’re going to be going ah, now I don’t know what to do with these piles of business cards. If you take just a little bit of advice that we’re going to give you today, it will pay off eight times over the time that you spent with us, I guarantee it. Okay well, I’ll give you a quote of someone who created the Crystal Cathedral in Orange County, California. Reverend Robert Schuller, he said and he was a student of Norman Vincent Peale who was one of the fathers of positive psychology, he said spectacular achievement is always – let me repeat – is always preceded by unspectacular planning. So planning may be unsexy like not very much fun, it may be disheartening, it may be work, but if you’re going to have an eight hundred percent return on investment; I mean that’s a pretty good time frame so you plan for ten minutes..
.I mean what I do is I set my timer to 15 minutes of planning and when this puppy goes off, I don’t do anything and then it just goes beep and I’ll turn it on and you’ll see when it goes off it will be fifteen minutes. And in planning that means I’m going to get eight times the result. So eight times means for means sixty so a hundred and twenty outputs, 120 okay, that’s eight times fifteen for fifteen inputs. I’m getting a hundred and twenty outputs, now that’s pretty good leverage. And like Bill Gates said, in the beginning I would put in a thousand inputs and get one output, these days I put in one input and I get a million outputs so it’s always tougher in the beginning but if you keep it going you have momentum. Let’s discuss transforming the business card piles into rapid revenue. How do you make these contacts work for you and increase the bottom line.
We are here to increase bottom line, Kathi. That’s right, that’s what it’s all about. So when you get a business card, with today’s technology it’s just fantastic. There’s a program called Cam Card, you can actually shoot a picture of the card and it will go immediately into your database. So if you have an iPhone or an Android Cam Card, it’s free. You can buy the upgraded version for $5.99 cents. So you know you can immediately put that contact, put that person immediately into your database. And that’s one way, if you’re not digital there’s another little device I’ve used for years before I got my Android. It’s called the card iris card scanner. I love this because look how big it is it’s in the size of my hand, is a USB plug, it plugs directly into your computer and it scans card input and puts them directly into your database in a jiffy. So there is absolutely no excuse anymore for not having all of your business card contacts into your database.
So there’s so much technology out there, LinkedIn has something; they call it the card scanning solution. The only thing I don’t like about the LinkedIn is that it actually goes into your LinkedIn database and it’s not as easy as some other operational things but anyhow. Everybody has their own choice in the whole point is this, it doesn’t matter what you use, find the technology and use it. When you go to a conference, you need to allocate at least part of the day or the day after to input all of the contacts and all of the business people that you met at that conference and schedule follow-ups with them because it does you no good to have piles of cards on your desk. It’s absolutely worthless unless you take action on it and go ahead right after you meet the person and actually input the mid-year database. It’s going to be worthless information, you’re going to forget who it is. Now the beautiful thing about the contact databases that are in every contact database, even Google Contacts, is there’s a note section. So not only should you input the actual contact into the database, you should actually make notes about that person.
Oh that was the tall beautiful girl from Australia or that was the person that I met you know over on the right hand side at the conference. And we’re going to talk further about categorizing and what not as we get into this session but basically step one, choose your weapon, choose it wisely, have a technique and have a tool that you can get those cards into your database. Then we also Alex I know need to talk about what is a good database and what does that mean, you know, how is it categorized? Well, we’ll get to that. Now let me get to the bottom line of what we just talked about — indecision. No one likes to be indecisive, now you can be undecided meaning that you are decisive. Decisively you haven’t made a decision yet, if you’re undecided about which database to use that’s good but if you’re indecisive that means I’ll talk about it with my spouse, or maybe, or I don’t know, or I’m overwhelmed, or I’m confused. That’s indecision.
How do you know if you’re indecisive? It means that you have a lot of piles that have been unattended. We talked about piles of paper last time these are little piles, these are business card piles, and a tree has given itself up for you so pay homage to the tree. Indecision means more piles. Look around you, there are piles a business cards around you in your office. You are not helping your business grow up, that’s the case. If you want to learn how to eliminate the piles of cards that’s keeping youfrom the wealth and the career success you deserve, keep listening. If you want to transform those piles of business cards into a gold mine and potentially new business then listen carefully because we’re going to talk about have to impact your bottom line just like Kathi is doing. Now here’s the next question is, what’s the best time to update your list? You have these piles, you came back from a seminar, you’ve got about 30 business cards, what’s the best time to do that? Do you actually set time aside? I have my own insights what I want to share but I want to hear yours, Kathi.
Well I think as soon as you can do it, the better. So obviously bare minimum, the very next morning when you return from the conference you should have time set aside. I tell my clients all the time, if you don’t set aside time after a conference or after a seminar to actually get organized from what you learned there, you might as well not go because it’s all going to fly out your window, you know out of your brain, especially if you have a not so great memory. So you know, make sure to set aside time directly after the conference, the very next morning bare minimum a few hours to actually regroup, readjust, get the information into a database so that it will stick. And then if it’s not a conference or a seminar and you’re going around in about town, you need to do it on a weekly basis, either a Friday afternoon or a Monday morning.
Make sure that your database is now up to snuff with everyone that you met from the week before. Alright and I’m going to disagree with you for the first time Kathi, are you ready? I’m ready. Now I’m going to disagree agreeably. You are right and I teach people as the productivity guy, set aside time before the event. Before the event! So Kathi came to one of our events, including a mastermind. It was called a hang out marketing intensive in Oceanside. She drove there, she went to a mastermind with her husband Rob who is doing all our press releases by the way, you’ll hear more about that and how to expose your organization and how organized you are to the rest of the world, you’ll hear about that later on in these hangouts. But most important, she came to a three day event of ours. And then if I were to tell her to do it again and she probably did it anyway naturally, but what I failed to do and this is a confession, is in my pre-training I failed to do what I do automatically. I failed to tell my students to set aside the bookend days. What are the book ends? The book end is like the book and on one side of a pile of books, you know that are horizontal and another end and so the day before the event I like to have that really light, just to inhale exhale and prepare for the event.
And on that on the day after the event, I like to be unplugged and just do follow-up. I actually have two follow up days and I plan that before the event. So if it’s a three day event, it’s now all five day event. Why? Because I’m not into a fast read books, I’m not into fast you know all events, I’m into milking and to drilling deep into an event because I’m taking the time to go there. I spent three full days maybe an entire week, I want to get the most out of that as possible. So the day before, I’d leave open. Some people are totally stressed out the day before, they’re planning last-minute stuff the day before, appointments until midnight and then they come the event stressed out and that’s how they show up. And you know what? That’s a mistake, don’t go to the event, don’t go to my event. I don’t want you to show up that way, I don’t want you to bring that energy and poison my tribe when you come in that way. And that’s not a challenge, that’s a request. So the day before, you can organize your life so that it’s open and then the day after you get back, and I like two days because I like to rest the day after, start making your follow-up calls and you’ll be shocked.
You’ll be a lot more organized. Now I agreed with you, I disagreed with you, but really what do you think about that tip, is that worthwhile? Oh absolutely, in fact that you’re so very right. If you’re going to attend a three day event, you have to actually book it as a four day event. So yes, planning in advance is critical. If you don’t have four days, don’t do the three day event, it’s useless and in your opinion and I’ll agree with that for sure. If you have five days it’s even better, one day before, three days of the event, one day after. It’s absolutely critical otherwise, don’t go to the event because it’s a waste of your time and it’s a waste of all the contacts that you need, it’s a waste of their time as well because it ends up in a lot of promises that are not kept. Excellent and just like you see Kathi looking right into the camera, she’s telling you flat-out. The reason the day before and the day after an event is important is you have fewer events. Your have to have more stuff to do, get more out of what you already do, and that will eliminate the stress. Let’s talk about database, you made the promise.
So what database is functional for business needs and you know business and personal is interchangeable these days. What do you use and take us through some of the elements that you think are very functional for folks. Okay well you know I’m a Google girl, so I’ve been on a Mac for years and years and years and I was using a contact database called Entourage which was the Outlook equivalent for Mac and I was really scared when I went to the Google contacts in the whole Google system. But I’ll tell you it’s lovely, it’s everything that you need in a database. So when it comes down to it folks, use whatever works for you – use Outlook, use Act, use Goldmine, whatever database you use or whatever database you have to use because of your corporate environment. It doesn’t really matter, what you need to do though is make sure that it is working for you. So the biggest a step fall that I find or stumbling block that I find with databases is, people are not using categories, and categories are really really a boon to your business. So take for instance in my Google contacts.
I have categories for vendors, clients, book buyers customers networking partners, affiliates. I have everyone kind of put into their own little parceI of contacts and that way if I worse to worse I can’t remember who the vendor was that said that they would give me you a great price on reprinting the book, I can actually go in the vendors and scan through it opposed to looking at my database of five thousand people, I can actually narrow it down to a much smaller number of vendors and then find the person. So using categories I feel is really critical but choosing the right database for you is the key here. Now I personally like Google Contacts, I use Google Contacts, calendar, Gmail, the whole shebangy, hangouts, helpouts. I’m just immersed in Google because it’s a cloud-based technology and what that means to me is that if I lose my phone or my computer crashes or whatever happens, I can still, as long as I can log in somewhere, somehow, someway – all of my information is right there still preserved.
So I will never again ever lose my database, I don’t have to do anything besides get an internet connection. I have my database, I have my schedule, I have my emails, I have everything that I need right there in one parcel. The reason that I really love the Google Contacts portal as well is that it’s quick and easy to get on the phone it’s all tied in when I’m online doing emails and I can you know share documents, I can do so much stuff with the Google Contact database. But the main thing that I would ask all of you to do whatever your databases, make sure that you use categories, because categories are the power behind the database in my opinion. It really helps me dramatically. Okay excellent, I was muted because I was writing stuff down and here’s what I’ve been writing. Kathi is a Google girl and there’s a brand right there, and you know if you can align yourself with anyone or anything, why not make it the biggest thing and the most powerful thing around? I mean Google was organizing the world when they first started, now they’re engaging the world with hangouts like we’re doing right now.
So if you’re Google guy or Google girl that’s a good thing because she says categories can simplify, and I put satisfy because they simplify and satisfy your life. They can satisfy your needs because you find things faster and easier, and she also said that your database is a cloud-based, and I’m going to make that a question. Now you don’t have to use Google Calendar and you don’t have to use Asana or whatever else Google offers you but do you have a cloud-based system? Now I recently had my phone stolen and because everything was on the cloud, like my iTunes songs that I purchased and probably spent several hundred dollars on it, the issue is not the money, the issue is downloading all those darn songs right? I had it backed up by my computer but guess what? I hadn’t backed it up in about a month and then I had my iPhone stolen or lost.
I don’t remember, I’ll say stolen because it’s a lot more dramatic. So whatever happened happened, I lost about a month’s worth of work but I was cloud-based so I got to pull that sucker down, all of it. So make sure your calendar, your contact management system is cloud-based because you get access to it at all times and it is secure. Kathi, do you want to just punctuate that just a little bit more because people don’t realize what the cloud is. It’s not a cloud that before a storm, it’s the cloud there in case you want to dance in the rain. There’s an old saying, I don’t know who said it, Vivienne Green, life is not about waiting for the storm to pass, it’s about dancing in the rain and that’s what cloud-based technology does. So Kathi, what is the cloud and why is it important? Well I have that picture in my office actually, the gentlemen and the lady dancing in the rain with the umbrella, I just love that. I love the whole thing.
You know I’m not a techie girl, so cloud-based technology means to me that all my data… Let me, let me interrupt you. Here’s…that’s 15 minutes that just went by. That just flew. Imagine if that’s all you do and organize yourself, that fifteen minutes is done and that’s all it took for me to organize and what I did is a bunch of writing so anyone can do 15 minutes of magic planning. Kathi, keep going. I love that! Anyhow I’m not a techie girl so what cloud-based means to me is that basically my stuff is waiting in the sky somewhere and it is safe and secure. A lot of people are worried about that with you know, internet security and what I know to be true is that the majority of the cloud-based systems are as secure as the Bank of America security vault. I use a password vault, I use a lot of things that are now cloud-based.
You probably know better than I Alex what cloud-based is. All I know is that it’s living on the Internet, somewhere in the ether and it’s safe and secure. What do you think? I don’t know how to define but there’s a place where you can go to understand what cloud means in cloud-based technology and I’m not talking about clouds over the ocean or land but simply go to this web page – it’s not used nearly enough – and type in ‘what is cloud-based technology.’ Very powerful web site, here we go, ready… G… well www.google.com. Now they didn’t invent cloud-based technology but they utilize it. So check out with cloud-based is and you’re going to say oh my gosh, you mean that I can have my kids put stuff up on the cloud and I can check whether they’re doing it or not in real time? That’s what I do. You mean that I can communicate with my spouse and it doesn’t have to be in email? I can just pull down documents? Yup! You mean that I can work on a document that someone else started and I continue in it through the cloud without using any of the Google technologies? Yup! Cloud means power.
So take a look at what cloud-based technology is, just go to Google.com and search for it. Let’s talk about how do you know, how do you know if you have a problem? How do you know if you’ve got a problem with your business cards and you’re not maximizing your bottom line with all the business card clutter you have from events. How do you know? Well I would say that you know right away if there’s someone that you needed to get back with and you can’t even remember who they are let alone their phone number. That’s when you have a problem and that happens to the majority of people at least once a week I would say Okay I agree, I just say look around and evolve. Most of you are devolving, you know you have all this business clutter, you feel guilty, you see all those people I promised I’d call them back and then there’s guilt and then heaven forbid shame and then everything just falls apart and you’re not protecting your confidence. So look around you and you know that’s the extent of my artwork right there and evolve. Now why do I have these business cards? Because they’re organized, they organize my thoughts, and here’s a trick if you do hangouts, its telling Kathi what we’re going to talk about.
So when I hold this up, she prepares for her answer because behavior never lies! M y good friend Gary Ryan Blair says that, behavior never lies. So I just judge behavior. I judge the written word, that’s what the IRS looks for. Hey, I know you took the deduction but if it’s not written, it doesn’t exist. So if it’s not written, it doesn’t exist right? Y our behavior never lies, so you can tell me you’re as organized as you are, just get me a webcam let me take a look at your…let me see what’s underneath your kitchen sink, let me look at your garage, let me look at you closet, let me look at your kids’ bedrooms and I will tell you whether or not you’re organized or not. Kathi, what would you have to say about behavior that sparks up and it’s not really supporting people as far as business cards go.
This isn’t one of the questions that we have. But you live into…look at your background, you’re organized! You’ve got a plant there, you’ve got your books and you walk the walk. How do you see behavior not helping and assisting people to live the lifestyle they deserve? Well what I find is that when there’s clutter there’s…again back to last week, there’s not clarity. If you don’t have clarity, you really don’t really know what you should be doing next, what’s the next step? So any pile as we mentioned before represents indecision and procrastination, or avoidance. The business card pile represents to me avoidance probably most of all, or because we don’t really know what to do with them. If you have a proper database and you’ve been using it, then it would be procrastination. Maybe just don’t feel like it’s taking the right amount of time or you don’t have that amount of time to put into putting those contacts into your database. So I think your environment has massive amounts to do with your success, that’s the only reason that I’m an organizer.
I’m a Board Certified Professional Organizer and my juice is space. I want all of my clients to have free and open and clear space so that they can do what they really want to do. And typically, it’s not getting organized. It’s not about getting organized but if they take the time and the effort to put the systems together, then they can really flourish and do what they want to do with their job. You know a lot of my clients say well, I just don’t have time to do anything. I don’t have time to do my project, I really wanted to write that book, I don’t even have time to do any of that. And if you feel like that, look around your environment and if there’s piles and if there’s clutter, this is exactly why you don’t have the time to do what you really want to do. So if you really want to move forward and do what you say you want to do, which is flourish and be successful in your business, you are going to take the time to eliminate all the piles around you.
And your business cards represent a million-dollar database. If they’re input and if you have a strategy and a tactic to follow up with them properly, you will actually make more money. Well creative avoidance is another word for procrastination. And I bet you’re really, really creative and if you’re avoiding, that’s procrastinating, and it’s giving up the inevitable. If you gave me a choice, my good friend Keith Cunningham says this, if I had a choice between getting cut by butter knife or a butcher knife, I prefer to get cut by a butcher knife. Now that doesn’t sound very inviting but why keep cutting and cutting and cutting with a very dull knife like a butter knife. Why not just get cut, it’s going to hurt and heal faster. So I always tell my students, butcher or butter? Which one do you want? They always choose butcher, it’s like uh! It’s like getting a shot.
My daughter Brianna hates getting shots okay, but it’s fast I talk her through it and then all of a sudden it’s done. She said, “That was it?” And you know, she now goes to the doctor because she knows we’re going to have a great conversation and there’ll be some ethical bribery during the time the shot is happening. Now if you have a life that is not working, chances are it’s disorganized. Kathi, I want you to get your book if you have it nearby and we’re going to talk about your course that you’re putting together. But most important is continuing your education. So as you go through this, know that everything that we’re talking about is in one book. And it’s not a how-to course that’s going to cost you five thousand dollars or four thousand or two thousand, or even a thousand dollars. It starts with a single book which is less than a dinner for one in any city in the world. And then there’s a course to maximize the impact of the book.
The purpose of these hangouts are to delve deeply into the book because chances are, you just skim through books and you don’t execute, you don’t have the behavior to follow up with what’s in the book. All of Kathi’s experience is in the book. Show the book, Kathi. What’s it called and why is it so important? What is it? This is called How To Master Your Muck, and it is basically everything that I’ve been training my clients over the years. It’s all of their problems with solutions. So all of the challenges that I’ve found from my entrepreneurs over the years, I’ve actually…the solutions that I tell them in the field are actually in the book. Now what’s interesting is that I created the book because I knew people don’t read whole books. It just doesn’t happen anymore. So at the beginning of each chapter, there’s actually three questions that are thought-provoking. And if you resonate with all three questions of that chapter, that’s one that you should read.
You can skim to the next chapter and it’s like oh yeah, I kind of have that one handled, I only have one of those questions that are a dilemma for me, you can skip that chapter. So it’s set up because we all are time crunched, it’s set up so that you can read it however way you want. You can go from the back to the front, only one chapter through the whole thing, whatever you want. Now the course that I’ve created from this is actually created based on this book, it’s Home Office Organization — HomeOfficeOrganization.com, you’ll have the link below and it’s set up exactly the same way. You can go into whatever portal of hurt or pain that you have. In other words if your papers are still piled around you, definitely hit that section. There’s videos, there’s white reports, there’s checklists, there’s everything that you need to get started jamming out and making space and order in your office and in your work environment. So each chapter of this book are the main challenges that my clients have. It could be business contacts, paper piles, schedule dilemmas, you name it, whatever happens to be the pain.
You know, we’re having this series of four for a very specific reason. The four sessions that we’re doing with these hangouts are the four biggest sources of disruption and disorder in my client’s lives. That’s why we’re actually tackling the four most important ones in my opinion from what I see in the field all the time with my clients. And I will tell you this four-part series is, I’m doing it as tithing and the reason why I’m doing it is I’m actually vetting Kathi and her husband Rob, I’m vetting them on working with them because behavior never lies. So I want her to be one of the speakers at the membership site intensive in July in Oceanside, California. She’s already been to one of our events called the hangout marketing intensive, and so this process is to watch the way she responds to questions, how her content is delivered, what’s setup and that’s called the vetting process. So that’s the way I organize things, I don’t just ask and get answers.
I don’t just check referrals, I actually go through the process because if students are going to see people who I’m vouching for, which I vouch for Kathi at this moment, then I’m going to determine whether or not she’s earned the right to be on stage. So for me that’s what’s happening. That’s the way how I get organized and her course, and I teach repurposing and this is a repurposed course — HomeOfficeOrganization.com. And all you do is go there and check it out and invest in yourself, invest in others and you know what? If you want to bring another family member to review that course, I’m sure you can skim a little bit and give them your username and password to take a look at it if they live at home because let Kathi do the heavy lifting. I’m taking some liberties right now but you know what? You’re going to do that anyway so why don’t we just tell your little voice it’s okay to share that username and password or however you get in, with a family member because I guarantee you you’re going to get resistance that it’s not going to work.
So it starts with a book and this is the second hangout for the book but as you get bigger and you get a twenty dollar investment and you invest more and why not invest in your future, why not invest in your legacy. A journal is how we have made sense of the world from history, and if you don’t journal at least organize your life so that people can see what you are all about other than just having your clothes leftover or your jewelry or whatever. Organize your life so people can make sense of it long after you’re done here so that when you do that, you can create a legacy. So HomeOrganizationCourse.com, HomeOrganizationCourse.com….. HomeOfficeOrganization… HomeOfficeOrganizationCourse.com, so I’m going to rewrite that. Why don’t you tell people what’s in that please? Sure and just to make it easy for everyone down below this hangout you’re going to see a link where you can get your free ebook from this actual hangout. And it’s Get Organized & Master Your Business Contacts, so that’s a free gift for you, everyone can have it. So you click on that link and whenever you put in your email, you’ll actually get the book, you’ll get a download to the book, the free ebook and then you’ll also get information on the course.
So all your questions will be answered and it just tells you exactly everything that’s in the course and available for you. So that is even an easier way to reach it. That’s right and I just have a course correction by the way. You know how something is really remembered? It’s not if you get it right the first time, it’s if you make a mistake and then you course correct. So here we go — HomeOfficeOrganzationCourse.com. Once again, four very important words, Home Office Organization Course. Yes, it is a how to course but it is also a course in direction for you to go. It’s kind of like your compass so you not only know where you are, you have situational awareness, like things are really screwed up but there’s hope, but also it’s a step-by-step path in taking you and the investment is you’ve lost one hundred times more the investment just in being disorganized and wasting time looking for crap that you can’t find.
So just say yes and move forward. Is it available right now, Kathi? It is available right now. Yes, sir. And I’m just checking, if they go to HomeOfficeOrganizationCourse.com, I believe that you have to have a membership to actually get into the site. So we’ve just revamped it and relaunched it, so you’ll have to bear with me. I’ll put on the hangout the exact place where you can get more information. But what will happen is whenever you ask for that ebook down below with the link, you’re actually going to see the actual course information for you. Yeah to me it really doesn’t matter because this recording will be seen again and again and again, so at the time of the recording we’re getting organized, by the time you see the recording we will be organized and here’s a Review Rampage we call it at the very end before we do the final word.
First of all, we talked about your business contacts, your network is your net worth. We also talked about organization strategies versus tactics. Kathi teaches strategies, tactics become obsolete. That’s not what Kathi teaches, she teaches strategies. Business card clutter – this is like cluttering up your appreciating assets because people are assets. 86400 86,400, those are seconds in the day, 168 those are hours in the week, 52 what are they? I’ll let you guess. The “x” number of blanks in a year. You fill in the blank. Disorganization or disorganized means wasted potential, that’s the greatest sin on earth, not meeting or exceeding your potential. I’m a part of the human potential movement and my goal is not to change your mind, it’s to open your mind so that the agony of the decision making becomes so intense that you meet your potential because it’s uneasy, it’s uncomfortable not to meet your potential.
You want to transform your business card piles into rapid revenue, you can do that by getting a database. Indecision means seeing more of those piles, so how indecisive are you? Well you can multiply by 10, 20, 30, 40 by the number of piles you’re looking at. Cam Card is a way to organize your business cards, there are other different scanners that you can use but that was one that she mentioned. What’s the best way to update your list? She said immediately or right after an event that you go to. Keep it nice and fresh. Set aside time before the event, that’s what I said. If it’s the three day event, make it a four day event and organize your time beforehand. What database is functional for your business needs? Well, she said that she is a Google girl and Google girls and Google guys, what they do is they use cloud-based technology and the most important things are categories. Categories are chunking your database so that you simplify and satisfy your life.
Is your database cloud-based? Do you have access to it 24/7 if there’s a disaster and something happens locally meaning your computer crashes. How do you know if you’ve got a problem? Looks around. Look around looking around and do you see that you see clutter? If you do and you see clutter, I want you to add a ‘d’ under this ‘e’ because you are devolving. You’re actually going backwards. But if you look around and you say hey, I have a problem, that’s called evolution or evolving. It starts with a problem. Remember behavior never lies and creative avoidance means procrastination. And where to go is HomeOfficeOrganizationCourse.com and that’s all you have to do. My final word for this is organized. That’s what you’ve got to be, organized in past tense, I believe it’s future tense, and I believe it’s present tense. It’s one of those few words that talks about the past, the present, and the future all at the same time.
Kathi, if you were to talk about a final word, what would be the final word for this hangout? Well I would have four — organizing is an ongoing process. Organizing is ongoing process – got it. Process is a good word. And why? And why is organizing an ongoing process because I want it done now. Now! Now! Now! Why is it ongoing? Well because there’s always something that you can tweak, there’s always something better that you can make a system better, and that’s the joy of it in my opinion. So as you start step by step, slow by slow, you take a little, you do one piece here, you start scanning your business cards, you make it happen, it’s an ongoing thing. But the thing is once you have chosen your database, once you’ve started scanning your cards in, once you’re actually actively working that database, then it doesn’t take but a minute to add in ten more cards. So it’s an ongoing thing, you’re never going to be completely organized and it’s something that don’t get disheartened about it because that is life.
Life changes and constantly evolves, we constantly meet new people to add in to our life. We constantly meet new people that we want to play with. And so it’s a constantly evolving as you said, it is evolving if you’re keeping track of it all as opposed to devolving and saying, okay that was a great contact but I don’t even know who they were, right? So don’t evolve into that and then you devolve into beating yourself up, feeling that you’re not worthy, feeling that you really screwed up and duh, duh, duh, and you start that clutter in your head. So it devolves that way but you will evolve if you actually take charge, make decisions and start working your database. There are a couple things that I wanted to say about a database that are little perks for you take for instance. If you have a database and you have it categorized you can actually find things in a jiffy even if you can’t remember the person’s name or the person’s company, you’ll be able to find them if they’re in the category of where they should be, whatever that makes sense to you — a vendor, a client, or a customer, whatever. If you have them in the database, you can actually see the email trail of what the conversations and how they went.
And this is a really powerful thing that the majority of people don’t know. If you click on a contact in Google Contacts or in Outlook, or in Entourage, or in Act, if you click on that contact, there’s always a tab that says View Recent Conversations. You can actually who said what when and what you need to do next. What’s the next step, that’s a powerful, powerful tool. So it helps you to not have to remember all this stuff that you’re trying to remember. And again, the more organized you are the less you have to remember which makes your mind less cluttered which makes you have clarity, again that big c word which makes you more effective. So if those are any type of imputes to get yourself going, I think those are huge rewards for managing your contacts. Well imputes leads to potency and a lack of it leads to impotency and that means in your life as well as everything else. And so bottom line for me is and imagine a pile causes shame.
Imagine a pile causes guilt. Those are worthless emotions, but that’s why the impetus and what it elicits, those piles that you see that seem disorganized because you don’t know what’s there and you haven’t acted upon it. So that’s what we’re really talking about, getting rid of the negative clutter in your life which are feelings attached to pieces of paper and trees who have given up their lives for you. So all this about is knowing what you have and making the most of it. If I were to sum it up in one sentence that’s it, and that’s we’re getting organized. As you can be disorganized and be organized at the same time. My name’s Alex Mandossian, on behalf of Kathi Burns and on behalf the Add Space Team, you want to add space in your life. When you do that you are a lot more organized. I’m going to wish you farewell and I hope our paths cross again for the next hangout.
This was number two in the series of four. Go back and watch hangout number one. Do you have final words Kathi? The camera’s on you. Make sure you get your free book, anybody who’s watching this can get your free book Get Organized & Master Your Business Contacts and if you..I just challenge you, go ahead, choose your database, choose it wisely, start making it work for you. It really doesn’t take that much time once you make the decision to plow forward. And if you do you want to get your whole office organized the Home Office Organization Course is definitely a value and easy, it’s easy to do on your own study with videos from me actually telling you what to do about it. But just take the challenge, do one step at a time, don’t walk into your office with dread, take the bull by the horns, take charge and start getting rid of the piles, especially the business cards. Get organized and get happy.
I wish you best of luck all good wishes bye bye..